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How It Works

Plugy is an AI support platform that processes every customer message through a structured cognitive cycle and continuously improves through self-learning.

Every incoming message passes through four steps:

StepNameWhat Happens
1SCANLoad conversation history, customer profile, and session context
2THINKAnalyze intent, emotion, tone, and urgency using a fast AI model
3RETRIEVEFind relevant answers from your knowledge base using semantic search
4RESPONDGenerate a context-aware response using the primary AI model

After the response is sent, the platform updates customer profiles, computes quality scores, and feeds data into the self-learning system.

Plugy uses multiple AI models for different tasks:

  • Fast model (e.g., Gemini Flash) — Used in the THINK step for quick intent analysis
  • Primary model (e.g., GPT-4) — Used in the RESPOND step for high-quality answers
  • Backup model — Automatic failover if the primary model is unavailable

You can configure which models to use per project in the dashboard.

Your bot’s knowledge comes from your uploaded documents, FAQs, and rules. Plugy uses semantic search to find the most relevant knowledge chunks for each customer question.

  • Upload PDFs, text files, or enter FAQs directly
  • Automatic embedding and indexing
  • Real-time retrieval during conversations

Every bot response is scored on four dimensions:

ComponentMeasures
FocusIs the answer relevant to the customer’s question?
EmpathyDoes the tone match the situation?
ConsistencyDoes it align with previous answers and knowledge base?
ExperienceDoes it use conversation history effectively?

The B-score is a weighted combination of these four components. If any component is zero, the entire score collapses — ensuring no dimension is neglected.

The ONDA self-learning system continuously improves your bot by:

  1. Analyzing conversation quality metrics
  2. Proposing improvements to the bot’s persona and knowledge base
  3. Testing changes against a benchmark dialog corpus
  4. Applying only improvements that pass safety checks

Learn more in the Self-Learning section.

Plugy connects to multiple messaging platforms. Customers can reach your bot through Telegram, JIVO, and more — all managed from one dashboard with shared knowledge and consistent responses.

See Channels for the full list.